Keyword Cannibalism SQL Script Example - Rae Soria | Portfolio Keyword Keyword Cannibalization Case Study: Diagnosing & Fixing Search Intent Conflicts (Professional SEO Project) After implementing structured schema markup , improving page speed , and optimizing metadata for the PetsRPals candle listings, we expected to see improved organic traffic and conversions. However, performance data revealed an unexpected issue. High intent search is not yielding conversions Two of the brand’s top-selling candles in physical retail locations — the Catnip Candle and the Pet-Safe Apple Candle — were significantly underperforming online. This was surprising because search data shows that these products also receive the highest number of high-intent branded searches , including queries such as: “PetsRPals catn...